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LA SCALA \ rebranding concept



Teatro alla Scala, often referred to simply as La Scala, is one of the world's most renowned opera houses. Located in Milan, Italy, it has a rich history dating back to the late 18th century. The name 'La Scala' comes from the church of Santa Maria alla Scala, which used to stand on the same site. 

La Scala is not just a performance venue; it's an architectural gem that has witnessed the premieres of iconic operas by composers like Giuseppe Verdi and Giacomo Puccini. This legendary theater is renowned for its exceptional talent, hosting world-class performances by the La Scala Theatre Orchestra, Chorus, and Ballet Company.

La Scala means "stairs", even "the flight of stairs" in the Italian language. This facts was used in the creation process of the logo, as well as, the shape of stage and initials of La Scala.


LA SCALA \ rebranding concept
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LA SCALA \ rebranding concept

Published: